Blog Entry

Is patent news setback for Mark Cuban's playoff?

Posted on: December 18, 2010 3:08 am
 
Posted by Adam Jacobi

As reported yesterday, Mark Cuban has set his sights on the deeply unpopular BCS postseason in college football, and that he in the exploratory stages of establishing and funding a playoff system with the intent of competing against the BCS. BCS spokesperson Bill Hancock expressed considerable doubt that Cuban would be able to accomplish that goal. Of course, if Hancock didn't say that he'd be fired on the spot, but that doesn't make his doubts entirely invalid. Cuban does, in fact, face a series of major challenges from the NCAA establishment in making this playoff system happen.

As Cuban wrote today, however, he faces another hurdle -- namely, that he's not the first person to have this idea, and those before him aim to profit off a playoff plan one way or another. Here's part of an e-mail Cuban received from someone reportedly represented by a major law firm:

My advise is, don’t waste your money. There are three perfected alternatives to the BCS.  I own one, a guy with CBS owns another and a guy in Arizona owns the third.  By that, I don’t mean the screw-ball ideas you see on the internet, but actual branded properties.

[...]

You should also consider that the playoffs are already owned by someone, as in, the patent for resolving the FBS championship by way of a playoff was issued long ago. It’s called a method patent, so be careful not to infringe it.

In his post, Cuban then rues the fact that people can be issued patents for this system without ever having the means or intent of actually implementing it, and that the patent system effectively acts as a roadblock to real progress on the football postseason front. He's right. For as pro-business as the USA is, its draconian approach to copyright and trademark law (and the sheer volume of professionals trained to exploit it) means that innovation is effectively bottlenecked by lawyers and patent filers in this day and age.

But read that e-mail carefully; there are (purportedly) "three perfected alternatives to the BCS" already owned, but according to both the e-mail and CBSSports.com's research, there's only one actual patent issued for a postseason playoff system. It's unclear what the other two patents address, and as of right now we do not know how CBS is actually involved in this patent situation, but insofar as issuing playoff bids goes, there's one system on the books. For Cuban, that's good news.

The patent in question is here, and it's pretty thorough -- as all good patents should be, really. It's owned by Marc Mathews of Chandler, AZ (presumably this is the "guy in Arizona" Cuban's unnamed e-mailer mentions), and it was issued 12 years ago. It's long, but here's the abstract, with one particular portion emphasized by us:

A method for conducting a championship playoff includes the steps of ranking participating teams after a regular season by adding the ranks of each team based upon at least two different polls, and assigning a final rank for each team based upon the summation of these polls. A championship tournament is then conducted with a plurality of rounds of events to reduce the initial number of teams to a single champion. In the preferred embodiment of the invention, one poll is a poll of sports writers, a second poll is a poll of coaches, and a third poll is an objective poll, with the first and second polls being weighted more heavily than the objective poll. Each round of events in the championship playoff would be played at different site locations. A secondary tournament would be conducted utilizing the highest ranked teams below those which are utilized in the championship tournament. The secondary tournament would include a plurality of rounds of events to narrow the teams to a single champion of the secondary tournament. The secondary tournament rounds are played at different locations than the championship tournament rounds, and are played on different days than the championship rounds.

This, of course, is the method by which the BCS selects its national championship participants, and it was every bit the canon in 1998 as it remains today. Therein lies the problem for Mathews and his patent. If Cuban doesn't use at least two polls, he's got a leisurely stroll past this patent. Here's the first method patented by Mathews, and the method upon which every single other method in his patent is based (again, emphasis ours):

1. A method for conducting a championship playoff among at least three participating teams, each team playing a plurality of games during a "regular" season, comprising the steps of:

ranking the participating teams after the regular season, comprising the steps of:

adding the rank of each participating team from a first poll to the rank of each team in a second poll to obtain an initial overall rank;

assigning a final rank for each team, with the lowest sum of the initial overall rank constituting the highest rank, and the highest sum from the initial overall rank constituting the lowest rank;

conducting a championship tournament with at least the three teams having the highest final rank, comprising the steps of:

conducting at least a first round of events to determine the two teams to play in a championship game; and

conducting a championship game with the two teams determined from the previous round of events, to determine a champion.

Again, this type of redundancy is typically seen as a strength of the BCS, but if Cuban, say, uses one formula to determine his postseason participants, even if it's a formula agreed on by several different participants, he violates neither this method nor any of the others in the patent (which, again, are all based on this founding premise).

All of which is to say, there is almost certainly a way for Cuban to get around the restrictions laid out by this patent (the existence of which is most certainly ethically dubious but generally accepted as "smart business" all the same), and opponents of Cuban's plan would be wise not to see this as an actual roadblock to a playoff but rather a weakness in the BCS's armor.

Comments

Since: Dec 2, 2011
Posted on: December 22, 2011 4:55 pm
 

Is patent news setback for Mark Cuban's playoff?

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Since: Dec 19, 2010
Posted on: December 20, 2010 11:21 pm
 

Is patent news setback for Mark Cuban's playoff?




Since: Dec 19, 2010
Posted on: December 19, 2010 2:59 pm
 

Is patent news setback for Mark Cuban's playoff?

Hello Adam Jacoby:

I am Marc Mathews, the owner of the patent in question.  Your response was well researched, but with all due respect let me explain some of the specifics which you have not considered.

The word poll relates to nothing more than a single variable; and the environment of college football with its large participant pool requires several variables to be considered in order to fairly and reasonalby rank the participants in proper order - this principal for the need of a simplistic unbiased ranking method is explained throughout the whole of the patent as well as at: collegeplayoffs.com - of course, it matters not only HOW you play but also WHO you play, at the very least.

Regardless of the necessity of the need for more than one variable when ranking participants appropriately, the point of the basic formula included and described within the patent is to ensure fairness ... fairness was and always will be the primary directive in regards to the implementation of a college football playoff.

Furthermore, we have come to give back to the student-athletes and the fans - to work for the benefit of others - and, although it may seem like the correct course to attempt to find flaws or reasons to not do the right thing, doing the right thing in this regard will show itself as having no valid reservations ... in other words, there are no valid reasons not to have a college football playoff!

Please feel free to contact me at: marc@collegeplayoffs.com



Since: Jan 30, 2008
Posted on: December 18, 2010 9:16 am
 

Is patent news setback for Mark Cuban's playoff?

I would be willing to bet that any lawsuit filed to enforce this patent would be easily defeated on one of two grounds: 1) the court would find the patented method obvious or 2) given the Supreme Court's recent holding in the Bilski case, the court would find it to be unpatentable subject matter.




Since: Jul 27, 2009
Posted on: December 18, 2010 3:22 am
 

Is patent news setback for Mark Cuban's playoff?

Adam, you do not understand patents.  You should have interviewed 3 patent attorneys to break down the patent pro bono.  Picking one piece means nothing - you r acting like a moron in this piece - get a clue


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